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Successfully organized event for Predictive Analytics

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GORD Systems and PREDICTA organized an event for Predictive Analytics which took place in the Macedonian Chamber of Commerce, on 29.05.2012. The event was originally intended for CEOs, Managers for Marketing, CRM, Risk Management etc. More specifically, the event was aimed towards the banking and telecommunications sector, and the benefits of using Predictive Analytics in these sectors.

Firstly, there was a brief presentation regarding the real needs organizations have for using Predictive Analytics. A variety of factors and situations were presented and the repercussions of using versus not using such tools was discussed as well.

 Afterwards, there was a presentation of the four IBM SPSS product families:

Data Collection tools used for delivering surveys over any channel, in many languages and from any location to gain an accurate view of opinions and attitudes.

Statistics tools which enable users to perform advanced statistical anlysis to understand data, identify trends and produce accurate forecasts.

Modelling tools for building predictive models quickly and intuitively without programming, using a powerful data mining workbench.

Decision Management tools which automatically deliver high-volume, optimized decisions atthe point of impact to achieve superior results.

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The following segment of the event was a real case presented by Biljana Makedonska - Paneva, the Head of CRM of Makedonski Telekom. The case presented was actually a description of the manner in which Telekom uses IBM SPSS tools in Customer Relationship Management and Marketing. Mrs Biljana presented the entire implementation process, from the begininig to the present state, as well as all the requirements for setting up such a system in action, and more importantly the benefits from using the system apropriately.

The event was closed with a presentation of other cases from the banking and telecommunication sector where organizations use IBM SPSS Predictive Analytics tools immensely, and not only for CRM and Marketing, but for Risk Management, Analytics and Planning, and Decision Management as well. The organizations shared their opinions and attitudes for using such tools, and more importantly, the problems they face on a daily basis related to the usage of these tools.

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